What a Slow Website Costs You in Google Rankings

Google has confirmed page speed as a ranking factor for years, and mobile visitors abandon a slow-loading page within seconds. For a local business, that is a customer lost before they ever saw what you offer.

Why Older Sites Are Often Slow

Many WordPress and page-builder sites accumulate plugins, large unoptimized images, and bloated theme code over time. Each addition seems small, but together they add seconds to a load time that should take a fraction of a second.

What a Modern Build Fixes

A site built on modern infrastructure — like Next.js on Vercel, the stack behind every site in this portfolio — ships less code, optimizes images automatically, and loads pages close to instantly on both desktop and mobile.